Videos are widely used nowadays to promote products. They are very appreciated by Internet users and give more visibility to your products. To promote your products, you can for example choose to use animated videos. Here is why this type of video is very practical for the promotion of your products.
An ideal format for storytelling
Storytelling is currently very popular. It consists in telling a story to get your message across. By doing storytelling in the form of an animated video you will have an easier time presenting your product and expressing your ideas more clearly.
By doing so, the target audience of your product will be more likely to follow you and know how your product works.
More impact on purchase decisions.
Statistics show that 73% of Internet users are more likely to buy a product online after watching a video. Decision making can then be based on understanding the product or service, trusting the brand. With animated videos, you can offer both of these factors to your customers, and even more. Your customers will then be more likely to order your products.
A lower production cost
The realization of animated video is less expensive compared to filmed videos. Indeed, to make a video itself, you will have to spend a lot of money, because you have to take filming equipment, hire a video editor, and even pay actors.
But to make animated videos, you just need to take a good animated video making tool like Toonly and find a person specialized in illustration and video editing. This way, the cost is lower.
You even have the ability to easily make changes to the animated video if you want to add new elements over time.
These are some of the reasons why you should choose animated videos to promote your products. Don't hesitate to make use of them.